Trump: The Art of the Deal Hardcover – November 12, 1987
Author: Visit ‘s Donald J. Trump Page ID: 0394555287
From Publishers Weekly
This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. “I don’t do it for the money,” maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue’s retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump’s Castle, a cIDo in Atlantic City; is arguably the most visible young man on Manhattan’s celebrity circuit (“Governor Cuomo calls. . . . dinner at St. Patrick’s Cathedral. . . . I call back Judith Krantz”); and is currently developing a controversial 100-acre West Side “Television City” project that is planned to include the world’s tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at “juggling provisional commitments” (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader’s instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc.
From Library Journal
This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump’s world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc.
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Hardcover: 246 pagesPublisher: Random House; 1st edition (November 12, 1987)Language: EnglishISBN-10: 0394555287ISBN-13: 978-0394555287 Product Dimensions: 6.3 x 1 x 9.4 inches Shipping Weight: 1.2 pounds Best Sellers Rank: #7,228 in Books (See Top 100 in Books) #4 in Books > Biographies & Memoirs > Leaders & Notable People > Royalty #14 in Books > Business & Money > Management & Leadership > Negotiating #45 in Books > Biographies & Memoirs > Leaders & Notable People > Rich & Famous
"Trump, who believes that excess can be a virtue, is as American as Manhattan’s skyline," wrote George Will in the 1980’s. Regardless of whether you think Donald Trump as a symbol of American success, or you think he’s an annoying, chest-pounding egomaniac with bad hair, this book will show you what it took for him to build up his empire. The book shows Trump doing what he does best — boldly making big deals — during the "greed is good" decade of the 1980’s. I found it interesting to see how much of his current empire he had built up before his 40th birthday, and to understand how he pulled off various deals.
The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.
Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit.
Donald Trump has become arguably the world’s best-known real-estate icon. He has undoubtedly worked hard for the honor. Trump routinely wakes up at 6AM, at which time he reads the morning papers before arriving to work by 9AM. He’ll make anywhere from 50 to 100 phone calls daily, and will hold a dozen or so impromptu 15-minute meetings throughout the day. But Trump’s work ethic is only part of the reason why he has come to define the quintessential real estate mogul.
Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful.
A great deal of Trump’s success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later cIDos in Atlantic City.
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