Title: That Will Never Work Pdf The Birth of Netflix and the Amazing Life of an Idea
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the 21st century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.
What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
Heartfelt, Inspirational, and Entertaining I enjoyed this book thoroughly. The book follows a format that works: it's a zero to one story that ties in business lessons and life lessons (similar to Ray Dalio's 'Principals', or Phil Knight's 'Shoe Dog'). The story itself is fascinating - it captures the grind, the fun, and the adventure of building something. In the final portion of the book Randolph really opens up - he speaks to why he started something, and why he left his baby. Ultimately he left this reader thinking... what are all the things I want to do that people have said "that will never work?" And which of them should I take steps towards trying.Would recommend to anyone with an idea (business or otherwise). Resonated especially strongly with me as a young person, early in my career, trying to find my passion and determine how much risk is appropriate at this point in my life.There is a message for each of us in "That Will NEVER Work" by Ruth M In his Book, That Will NEVER Work" Marc Randolph takes us on an interesting and exciting journey about how an idea can lead into what is today one of the most important media companies in the world. It is both personable, funny, easy to follow, and helps us understand what it takes to make a dream come true! This is a truly a GREAT story. I couldn't put it down. Ruth MSuccessful startup story - have learned some lessons! Interesting fact is that sometimes we are not aware that success or failure can depend on tiny factor such as what address we put on envelope. You will find the example by reading this book. It is a mind blowing to realize that Netflix could have not exist if Marc put his home address instead of the Reed’s. In the moments like this you start to realize that you have to dig dipper to find the right answer and make things work. I think anyone can learn his lesson(s) by reading this book.
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